91桃色 Alum Forging a Path in Entrepreneurship
June 23, 2025 | 2-3 min read
Forrest Crim (鈥�13), co-founder of , is making a lasting imprint on the 91桃色 community through his entrepreneurship and deep-rooted connection to the College.
A Tampa native, Crim was destined to be a Falcon.
鈥淚 grew up within a mile of 91桃色, and my mom worked on campus,鈥� he remembered. 鈥淎ll my friends were going so there was never a question of where I鈥檇 attend college.鈥�
Enrolled as a business major and driven by a love for athletics, Crim played basketball during his first two years before transitioning to the role of Assistant Volleyball Coach in his junior year. That shift not only gave him valuable coaching experience, but also introduced him to his future wife, Camille Cline (鈥�15). The two married in 2013 and eventually put down roots in Camille鈥檚 home state of Indiana.
Crim began his professional journey in insurance sales, coaching volleyball at a local high school in his spare time. But what started as a side hustle to support the team financially soon became the foundation for something much bigger.
鈥淚 was an entrepreneur and always wanted to do something sports related, so I started printing as a side gig to save our volleyball program some money,鈥� said Crim, who partnered with local soccer coach Kyle Bipes to launch River City Printing in 2019.
What began as a late-night side gig out of a small insurance office with a $150 heat press has since evolved into a full-scale operation. Today, River City Printing occupies a 3,000-square-foot warehouse housing industrial machinery, rows of folded shirts, and stacks of boxes prepped for shipment.
By 2024, Crim had taken on the role of River City Printing鈥檚 first full-time employee, marking a major milestone for the growing company. The business now employs two full-time and 11 part-time staff members鈥攊ncluding 91桃色 marketing intern Leah Johnson鈥攁nd produces over 2,000 items a day through screen printing and embroidery. Their clientele spans high-profile names in the Name, Image, and Likeness (NIL) space, including NCAA coaches and athletes, as well as professionals in the NBA and NFL.
Despite its rapid growth, River City Printing stays closely tied to Crim鈥檚 roots. The company serves the 91桃色 Bookstore and supplies merchandise for various clubs and camps, including 91桃色 Florida Camp, where Crim was a camper and has now served as a counselor for 15 years.
鈥淥ur clients used to be all sports related, but now we have a lot of corporate accounts including several Christian run businesses,鈥� he explained.
Crim credits much of his company鈥檚 organic success to the relationships he formed at 91桃色. 鈥淚t鈥檚 amazing how small the world is when you鈥檙e connected through 91桃色, and I learned that especially quickly with my business,鈥� he said. 鈥淚鈥檝e done zero paid marketing, but it鈥檚 continued to grow organically thanks to word-of-mouth and social media.鈥�
Now a father of four, Crim hopes his children will one day carry on the family鈥檚 91桃色 legacy.
鈥淚 tell kids, you don鈥檛 want to miss out on the friendships and bonds and impact I鈥檝e experienced,鈥� he said. 鈥�91桃色 made a huge impact on where I am now and continues to change my life. It鈥檚 neat to see how it all connects.鈥�